The clock is always one of favorite goods. Since the founding of new China, the state invested heavily in the development of clocks and watches industry, make this one industry to the rapid development of China's reform and opening up, then, as well as the development of economic globalization has brought prosperity to the Chinese watch industry. After decades of development, China's watch industry has experienced the feed assembly - exterior parts manufacturing - Product Development - the creation and development process of brand, has formed the clock complete manufacturing industry, in addition to all parts can be processed the production of high-end movement.

According to the "report" analysis of [2] data prediction of produce and sale and investment in China's watch industry 2013-2017 years, from the regional pattern, the country has formed a production of 6 Watches zones in Guangzhou, Shenzhen is the Pearl River Delta area, Fujian, Zhejiang, Jiangsu, Shandong, Tianjin; from the production point of view, China has become the world watches the production of power, clock output ranked first in the world. According to monitoring data monitoring center prospective industry research institute shows, 2011, our clocks and watches the yield reached 159000000 and 130000000.

The development of clocks and watches industry in China has achieved great progress, but domestic watches enterprises and brand in the international market credibility and influence is not worth mentioning, yield ratio has reached more than 80%, but the output value accounted for less than 30%, still not speaking right and pricing right. Prospective network statistics show, 2010 came out from the shadow of the financial crisis in the Chinese watch industry to achieve a comprehensive recovery and growth, throughout the year above-scale enterprises total industrial output value increased by 17.12%, sales revenue grew 23%, reached the highest growth rate since 2008, and the total profit growth of 55.63%. In addition, the situation of China's exports has also been improved, achieving a total annual export volume of 3049000000 dollars, year-on-year growth of 24.27%.